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David Shepard Hawaii

Puhi Purple Aloha Shirt

Puhi Purple Aloha Shirt

Regular price $120.00 USD
Regular price Sale price $120.00 USD
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Shipping calculated at checkout. Free Shipping for Hawaiʻi-based orders.


Men's Aloha Shirt Made in Hawai‘i. 100% cotton poplin. Fabric is soft, naturally breathable, and durable. Modern Hawaiian shirt with real coconut buttons. Print-matched left chest pocket. Button down shirt plus button on back of the collar. Limited quantity print. Designed, cut, and sewn in Hawai‘i on imported fabric. Ideal for business casual, weddings and more.

*Model is wearing a size Medium

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Men's Tailored Fit Aloha Shirt Measurements



“Puhi niho wakawaka.” 

An eel with pointed teeth. A fierce and fearless warrior.

“He puhi ke aloha, he i‘a noho i ke ale.” 

Love is like an eel, the creature that dwells in the sea cavern. Love makes one restless in the mind, like the writhing of an eel.

‘Olelo No‘eau (Hawaiian Proverb), Mary Kawena Pukui

Puhi (eels) are one of the most abundant and diverse coral reef fish. With around 42 indigenous species, the Hawaiian Islands host a quarter of all the puhi species found in the world. They live in holes in the coral reef, coming out to prey on small fish, crabs, and octopus, especially at night.

The Hawaiian language has so many variations of puhi that their importance and distinctions are clearly apparent. They also play a part in many Hawaiian legends. Some puhi are also considered to be ‘aumakua (spiritual guardians). 

– David Shepard